What is it – When and where you saw it – What happens in it •
These days are the days of advertisements. We came across some interesting and some repetitive adverts.
I see several advertisements daily but the one advertisement that has impressed me the most is about the customer awareness titled
‘jago Grahak jago ‘, which means ‘wake, O’ consumer wake’ It is issued by the government of India, and has a strong social message
This is a creative advertisement and I found it very interesting. I have been watching this advertisement for many years on TV channels as well as on the radio.
Last time I noticed it when while I was watching a reality show. I still remember it because it was a bit unique and the way it was presented was quite catchy. In this advert, we see a child, who goes to the chemist shop to buy some medicines. The clever shopkeeper gives him an expired medicine.
The little boy outsmarts the shopkeeper when he gives him coins which are no longer in circulation. It is a slap on the face of the shopkeeper. This advertisement has a message to all the consumers that they should be aware of their rights. I found this advert an eye-opener. Also, it conveys the message in a smart way. It sheds light on consumer rights.
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