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Content Marketing, Online Marketing, Search Engines, SEO

What are the best resources for learning about search engine optimization (SEO)?

Posted: November 19, 2019 at 11:55 am   /   by   /   comments (0)

SEO is basically the practice of increasing the quality and quantity of traffic moving to your site through the organic results of search engines.

Search engine optimization is an intricate set of methodologies and techniques designed to make certain that the material you create is fine and ready to be judged with the mighty power of Google, humankind’s most unkind judge. Google is always making new algorithms, guidelines, and rules. This means that SEO specialists such as Aaron Agius or Brian Dean should always change their approach, adapt to new Google guidelines, and basically produce new SEO principles every single year, so as to make certain SEO does not become some type of obsolete science.

1. SEMrush Academy

SEMrush — one of the leading suppliers of tools for SEO specialists has a learning center SEMrush Academy!

It offers classes in SEO, SMM, PPC and Content Marketing.

Academy has Basic SEO and Technical SEO courses that cover nearly all you need to become an SEO PRO. These courses are prepared by the top SEO experts Greg Gifford and Bastian Grimm.

The coolest feature is that the classes are constantly updated as SEMrush frequently introduces new features.

  • Price

All classes are totally FREE!

2. Udemy — SEO: Total Search Engine Optimization Training + SEO for WordPress Websites

Wanna have the scope to get SEO training on 40 awesome SEO factors to rank #1 on Google?

Feel like you wanna learn all of the 13 technical search engine optimization factors?

Boy, are you in the right place!

On Udemy, you can experience a great and super comprehensive search engine optimization training for an insanely cheap price.

You can learn how to rank #1 on Google Search with WordPress as well as eventually become a master of SEO who’s able to bring much more organic traffic from all the different search engines.

There are two clear requirements, though.

Since this isn’t an intro class, you have to know some of the basics of SEO.

Don’t know them?

Want clues?

Check our SEO posts!

The other requirement?

In order for you to be able to use plugins, you’ll need a WordPress website.

This training course is legit.

It has got more than 30.000 students as well as over 3.100 favorable reviews!

Price

  • $199.99 gives you the following perks:
  • 21 articles
  • Total lifetime access
  • 9.5 hours of on-demand video
  • Assignments
  • A standard certificate of completion for you to brag about

3. The SEO Playbook

The SEO Playbook is the most popular very detailed and actionable SEO training program you will find anywhere online.

Intended for intermediate to advanced SEO practitioners, this course walks students step-by-step through proven processes to increase organic traffic, leads and sales.

Should you check out the course page you will see how students have used the training :

  • Land new customers days after signing up
  • Fill critical gaps in agency procedures
  • Rapidly increase organic traffic
  • Build new skills and expand service offerings

However, what really sets this course apart from many others on the market is that you get to watch over the shoulder of the program creator, Robbie Richards, as he actually implements the course material on real companies.

You can watch Robbie develop a technical articles audit from start to finish to an affiliate wedding products website, and create a keyword research document and content map for a beard products eCommerce shop.

And, a whole lot more.

All students get access to a private Slack community where they get immediate access to Robbie and almost 200 other SEO professionals.

Here’s a taste of what you will receive in the course:

  • 100+ over-the-shoulder training videos (and growing)
  • 20+ pre-built templates to make implementation a breeze
  • 50+ step-by-step procedure documents
  • The behind-the-scenes look at how Robbie analyzes real businesses
  • A private Slack community Full of marketing professionals
  • Lifetime access to ALL current and new playbook content

If you’re looking for SEO training that will provide you the tools and procedures to train workers, outsource SEO tasks, land new customers and/or build valuable skillsets, I highly suggest checking out The SEO Playbook.

Price

One-time: $497

4. Yoast SEO Training

But did you know that the platform also provides you the chance to go way deep in regards to SEO mastery?

That’s right!

Yoast’s online courses are here to teach you about several various aspects.

Their Search Engine Optimization training is super comprehensive, updated, and you know you are getting some great info because let us face it:

It is Yoast.

These guys know SEO.

You have classes for SEO for WordPress, SEO copywriting training, training about website architecture, etc.. They also have a free class for beginners.

Cost

  • Cheapest course: 39$
  • Most expensive path: $199
  • Package of Courses: $699

The latter will be an all-in-one training which gives you a comprehensive look into all things SEO.

Purchasing in this specific module may be the very best thing for you.

5. Detailed SEO Blueprint

The Detailed SEO Blueprint contains over 150 movies on all aspects of SEO, from link building, keyword research, on-site SEO, content marketing and much more.

It was very important to the creator (ViperChill’s Glen Allsopp) that he did not just put out”yet another online route” so that he assured to share a range of tactics he has not seen shared elsewhere on the internet prior to, and the initial reaction to people has been incredible.

SEO Blueprint is not based on fluff or theory but based on real-world experience by working with some of the largest brands on the web. A couple of which receive millions of people from Google each month.

The backend of the site appears like no additional training course, with comments under each video that allow you to go over any potential aspect of the training you may not understand.

The end result is that you’re able to borrow from a lot of aspects of an SEO framework to create an overall search engine optimization strategy for what kind of business you are focused on.

6. SEO Training Course from Moz

Moz is one of the very best and most reliable sources of SEO knowledge.

This is where SEO classes and pieces of training abound.

You can combine several classes and learn more about Keyword Research, SEO Site Audits, On-Page SEO, Link Building, Reporting on SEO, and much more.

There’s even the chance to select bespoke SEO training.

What does that mean?

This means you get to build a search engine optimization team and Moz provides them some awesome customized training.

This means you can have multi-day training events delivered via webinar or reside at Moz’s headquarters.

This may ultimately allow you to construct your own in-house search engine optimization team from the toes up!

Cost

  • There are several tutorials, training, and courses.
  • This means the costs vary.
  • You can pay as little as $99 as much as $595.

7. HubSpot Free SEO Crash Course

This is a miniature course, for all those who don’t wanna waste a whole lotta time and just need to find some cool search engine optimization street smarts.

In this training, you’ll basically get an email each and every day for five days.

It is delivered to your inbox.

This training is really where you get the basics required to help you succeed in the search engine optimization world.

This short but pleasant training will allow you to:

  • Select the right keywords for Your Site
  • Make Certain search engines understand that the content you have got in your pages
  • Earn links from external resources
  • Understand how search engines crawl your website
  • Cover both On-Page and Off-Page SEO
  • Get ideas of tactical link building strategies that will help you improve your game

What more could you want out of a brief training?

A great price?

Let’s see!

Cost

Ready?

It is totally free.

These guys are just sharing free understanding and they hope you can use it to increase your search engine optimization game.

Wonderful, right?

8. eMarketing Insitute Free SEO Course (Beginners Level)

Already more than 120.000 students have signed up for one of those 10 free beginners degree courses provided by eMarketing Institute.

EMarketing Institute has existed since 2014, and it’s a really popular free class, free ebook and free certification supplier on various topics within digital marketing, together with 3 million yearly page views and 160.000+ active yearly customers.

One of those free classes they have at eMarketing Institute is a free beginner’s degree SEO class, where you can download a free 156 pages ebook (in PDF format) about SEO.

The publication covers connection building, social SEO, technical SEO and much more. If you want to get certified you can try to take a free online exam. The passing score is 50 percent and there are 50 multiple choice questions in each exam. To be able to become certified you want to answer right on 25 out of 50 questions.

After passing the exam, you can immediately download (for free) your search engine optimization certification.

Cost

Free (all 10 beginners level courses on eMarketing Institute are free).

9. SEO That Works

SEO That Works isn’t for everyone as it’s not a cheap training. I would say that you should make some savings to enroll in this SEO master training.

Nonetheless, I can assure you that you’ll learn A LOT from Brian’s link building and content strategies. Also, you’ll be able to watch real-life case studies and demonstrated search engine optimization strategies.

Here’s the table of contents:

You need to think about taking a peek to the next Brian’s SEO training. Brian is one of my favorite players from the SEO industry and he’s doing severe damage on SERPs. Kudos to Brian!

Price

You can check the prices here every time Brian launches brand new training.

10. Gotch SEO Academy

Gotch SEO Academy is an SEO training platform with multiple classes.

The most popular course is the White Hat SEO Mastery course.

This course shows businesses how to execute an article-centric, White Hat SEO strategy.

It began with “The Foundation”, which covers technical optimization and UX optimization.

Then, the following module demonstrates how you can find keywords, qualify keywords, and how to create content around each qualified keyword.

The next module is dedicated to link acquisition and content promotion.

Lastly, module four shows you advanced tactics you can use to amplify your organic search traffic development.

White Hat SEO Mastery is perfect for any company that wants to keep their SEO execution in-house (as opposed to hiring an expensive agency that probably will not boost success.)

Now here’s a course for SEO that’s demand your time!

Cost

  • Two choices!
  • One-time: $997
  • 5 installments: $297

11. Traffic Think Tank

Traffic Think Tank is a super exclusive Search Engine Optimization training community hosted by a popular messaging app:

Slack!

This is no joke:

  • I’m talking about really the superior community.
  • Traffic Think Tank allows you to gain access to a whole lot of procedure content, videos, templates, awesome webinars, and some cool free tools that you won’t be able to grab elsewhere.
  • You’ll also be able to get access to Nick Eubanks, Matt Barby, and Ian Howells.
  • These are true SEO masters!

All these fellows have gotten countless billions of site visitors through the magical art of SEO.

That’s correct:

Real specialists, here!

This class allows you to learn from SEOs who actually execute the job on a daily basis.

You can bypass the balderdash and receive the real juicy facts provided to you by people who live and breathe data and take action!

Here, you’ll get to:

  • Get answers from real pros
  • Learn scalable processes to boost your SEO results
  • Get strategies, strategies, and evergreen tactics
  • Take advantage of members-only resources
  • Price
  • Two options!

12. The Blueprint Training

The Blueprint Training is a yearly membership or subscribes for SEO agencies. Membership includes access to movie pieces of training, SOPs, deliverable templates, proprietary tools and a private Slack group for consulting.

The Blueprint focuses heavily on procedures such as implementing SEO at a higher degree, at scale, across dozens of customers.

Built by Ryan Stewart and David Krevitt, the processes covered are the same ones Ryan utilized to scale his agency (WEBRIS), which was acquired by From The Future at 2018. David is an automation expert — he assembles micro tools in the Google Suite to automate dull SEO tasks.

The course covers everything, from new client onboarding (complete with actionable templates and emails) to profound technical search engine optimization audits. Ryan gives you over the shoulder training from his own websites and past client campaigns.

The Blueprint is constructed for agencies seeking to scale. The content assumes you have a working understanding of SEO. There are not any introductory segments that cover the basics, it dives right into tackling complex problems most small search engine optimization agencies face.

The Full Blueprint includes a Lot of content:

Perhaps my favorite part is that the membership-based class — Ryan and David add new modules monthly based on the inputs from existing students. They also regularly bring in guest presenters to tackle complicated subjects like Schema implementations and Google Analytics.

Cost

The Blueprint is definitely expensive, but a worthwhile investment for agencies looking to scale their operations to another level.

13. Distilled U — SEO 101 & Further Search Engine Optimization

This is an online college where you can sign up and become an SEO genius!

You can either try the Demo Version and research just 3 modules or move all in for the full account.

This course is all about teaching you a few of these heart SEO abilities.

You can start with this”Search Engine Basics” module and move from step to step until you reach the last paragraph.

This path will allow you to learn about On-Page Optimization, technical SEO, keyword research, information architecture, competition research, link analysis, etc..

Cost

It is free but you are only gonna have access to 3 modules.

Total Account

For $40 a month (or $33, if you go for the annual plan), then you’ll get 86 hours of lessons and tests in 28 amazing modules.

With this complete cost, you will also get to use your DistilledU profile to share evaluation scores and badges as well as 133 hours of mighty advanced content.

Wait?

Need a hot discount coupon?

With Mobidea Academy’s Exclusive 25% Discount, you can get to pay just 30$ per month!

14. Learn SEO by Mangools

This free search engine optimization guide for novices is great once you plan to start with search engine optimization but you also don’t understand how it functions, what are the basic conditions and what tasks you have to do in order to improve your organic positions.

The guide is divided into 9 chapters that deal with the most important subjects one by one such as keyword research, on-page and technical SEO, link building and much more.

There are several real use cases, infographics, and downloadable PDF checklists so you’ll find a wonderful summary of the way SEO works and what methods to use.

You can do a test to earn a certificate or be inspired by tens of additional search engine optimization tools and related specific search engine optimization methods to improve your knowledge.

Price

It’s a free manual that includes the exam, certificate, and PDFs.

15. SEO Certification from the Online Marketing Institute

The Online Marketing Institute is a super reliable supply of fundamental SEO education.

In association with leading research, this institute managed to develop an advanced search engine optimization training and website optimization.

It was created mainly for online and marketing professionals that want to increase their organic reach, get relevant traffic, and quality scores.

Get a great comprehension of SEO

Understand a few of the most important practices, tools, and strategies

Use SEO methods to generate relevant keyword phrases

Get SEO identity papers in less time than a full degree would demand

Leverage keyword research tools to Pick the most relevant keywords for your website

Learn about host configurations, and about how to eliminate duplicate content

Measure SEO campaigns utilizing Google Analytics

Ultimately increase their Google page ranking

What about the price?

Price

  • Basic

For $27 per month, you will receive unlimited access to all video classes as well as fresh trending classes on a monthly basis.

  • Pro

For $47 a month, then you’ll get what you had together with the Basic program also:

25% off all certifications

Early access to forthcoming content

Team

To get 97$ a month, then you are going to find all that you got above plus 5 expert plan subscriptions!

Corporate Business

This is gold.

You get whatever you have on all others also:

  • Unlimited class access
  • Digital IQ diagnostic
  • Custom learning portal
  • Reporting dashboard

The price?

You’ll have to decide upon a Customized price with the Online Marketing Institute.

16. ClickMinded Google SEO Certification

This SEO certification is one of the best on earth.

It allows you to understand how to create a marketing persona, get an overview of the marketing funnel, and understand some search fundamentals, get a thorough outline of searcher intent, hone keyword research, etc..

  • It has got everything you’ll need to succeed.
  • This program is also pretty upfront with you.
  • They tell you that the best SEOs do not usually have a certification.

But, ClickMinded’s aim is to provide regular people that have a passion for SEO using the tools and resources that they need to really hone the craft and improve their performance in all of the areas they’re exploring.

They also give you a heads up:

60% of the men and women who do attempt to get this certification to fail at the first attempt, which means this ain’t no walk in the park.

Want to learn from the best?

Then need the best from yourself and check ClickMinded’s SEO certification!

Price

Free

You get Search Fundamentals, which can be pretty cool.

One User

This package costs $497.

You do not only get primary search but also allow the selling funnel, customer avatars, search framework, reputation management, on-page optimization, link building and authority, social media SEO, Google Analytics training, Schema Markup basics, Mobile SEO, etc..

You’ll also get free access and free updates forever.

More?

Is this the best module?

Almost!

You get everything!

For how many bucks?

Tricky!

You need to contact ClickMinded and work out a plan together.

This is the perfect alternative if you are a company and want to offer this specialization to 100 workers.

17. MarketMotive — Advanced Search Engine Optimization (SEO) Certification Training

Wanna take your search engine optimization skills to a whole new level?

This is the place to be, then!

You will find an intro to SEO, get to understand which are the on-page best practices, get to understand competitive analysis and keyword research, the basics of layout and architecture, etc..

This really is one of the very best online SEO training out there.

It allows you to develop your abilities to become a search engine optimization expert, improve your search engine rankings, increase that sweet web traffic and optimize those saucy targeted keywords everybody’s watching out for.

As soon as you complete this extensive training and undergo the examination, you’ll become certified.

Cost

For 180 days of full allow, updated content, awesome quizzes, downloadable workbooks, and more than 25 hours of SEO learning?

You will pay for 299$.

18. Coursera — Search Engine Optimization (Search Engine Optimization ) Specialization

We all know Coursera:

It is an awesome source of knowledge for about a million unique topics.

But can these fellows assist us out in regards to SEO?

Yes, indeed!

This SEO specialization was created by UC Davis.

It basically allows you to optimize the website content to make certain to reach the best search engine ranking potential.

You will learn everything about Google Search as well as other search engine algorithms.

This specialization is comprised of six classes:

  • Introduction to Search Engine Optimization
  • Search Engine Optimization Fundamentals
  • Optimizing a Site for Search
  • Advanced Content and Social Tactics to Boost SEO
  • Advanced Search Engine Optimization Strategies
  • Website Optimization Client Report Project
  • Some of these classes will last 4 weeks, for 1-3 hours a week.
  • Some others will last 6 months and demand more research time.

That you are able to take max advantage of the chance to take a class online from a highly-reputable American university to increase your SEO skills.

Cost

Prices vary per course.

The main thing you have to understand?

That this is an incredible chance for you to take advantage of online tools out of a super reputable source.

19. Lynda — SEO Training and Tutorials

Lynda: Online Courses, Classes, Training, Tutorials is a great resource for anyone seeking to boost their understanding of Marketing, Business, Google AdWords and, of course, SEO!

On Lynda, you can get access to more than 30 different classes that will teach you all you want to know about the wondrous world of SEO.

Keyword Research Strategy, Advanced SEO, SEO Videos, Local SEO, Link Building, or even how to market your apps by subsequent SEO best practices.

Lynda: Online Courses, Classes, Training, Tutorials is the place for you to discover the best SEO course and research a whole lotta different SEO-related topics.

There are also greater than 1300 video tutorials you can watch to gain additional SEO insights.

Price

30 days for free!

Basic

For $14.95 a month, you can get unlimited learning from all Lynda’s 6,189 courses (which obviously includes the search engine optimization courses), you can get to watch in your tablet computer, TV, phone or pc, and evaluate your progress with quizzes.

Premium

For $24.95 a month, you’ll gain access to all of the things you can enjoy in the Basic module however, you will also get job files to practice and the chance of offline screening to learn whenever, wherever.

Conclusion

That’s it for your own list of the best SEO classes and certifications to try. As you have been able to understand, these are distinct resources that have different costs. My goal was to provide you a plethora of websites and credible sources of knowledge for you to select from SEO newbie to master at your own pace.

Read more about each one of those online classes and certifications, get your SEO education, and rule out the online seas!

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